Copywriting
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Who Uses Copywriters?
Copywriting is at the core of nearly every business.
Without copywriters, businesses wouldn’t be able to share their messages with potential customers to expand their markets, or with current customers to keep them engaged.
This includes websites, non-profit organizations, service providers, as well as brick-and-mortar retailers.
They all need and use copywriters.
AD COPY
Optimized ad copy reduces your CPC and increases your conversion rates. The average internet user sees upwards of 10,000 ads per day. To succeed, your ads need to compel customers to get to the ‘other side of the click.
WEBCOPY & CONTENT
MARKETING
Your landing pages, sales pages, product descriptions, blog posts, and guides need search engine optimized, high-converting messaging that increases web traffic, generates more web-based leads, and exponentially boost your ROI.
EMAIL MARKETING COPY
Impactful messaging optimized for deliverability is paramount in maintaining a robust, revenue-generating email list. Combine converting copy and valuable content marketing to turn your email campaigns into a high-converting machine.
VIDEO SCRIPTWRITING
Enhance your visuals with the messaging that matters to your audience. Actionable, engaging scripts transform your corporate videos, brand videos, commercial videos, or social media videos into an immersive experience.
Copy this.
We work on a complete suite of copywriting services for our clients across a vast range of industries. We even love to dabble in pro-bono work where we can make a difference with what we do.
Branding Copywriting
Brand discovery
Elevator pitch
Brand essence
Brand values
Brand naming
Tagline & slogan writing
Tone of voice
Creative strategy
Brand manifesto
Sales decks
Investor decks
Brand catalogues & brochures
Content audit
Advertising copywriting
Environment branding
Marketing Copywriting
Leaflets
Marketing newsletters
Packaging copy
Point of sale
Event concepts
Press release writing
Internal communication
Crisis communication
Authored article writing
Press release writing
Product copy
Proposal copywriting
Speech writing
Sales decks
Books & Publications
Digital Copywriting
Website launch & relaunch copy
Blog writing
Email writing
Banner concept & writing
Award submission writing
Case study writing
Presentation writing
Social strategy & content
SEO article writing
Infographic copy
Mobile app copy
Whitepapers
Tutorial playbooks
E-books
Video scripts